Thank You IEMI Summer 2014

Thank you to the IEMI team for great experience this summer 2014.

Veronique, Omayra, Steve, Jean Louis, Liz, Maddam, Memo, and to the staff.

Third Week Cultural

This week has been very interesting because on Monday it was the 14th of July here in France, they had a big parade in Champs Elisses with all army, navy and armed forces from the country. While I was waiting for the parade to star, there was an air show with some airplane from the air force that were flying over in Champs Elisses also helicopters, it lasted for one hour. I was talking to some friends that lives here, they told me that the parade you can watched on national television, many of the people who were on the parade were a lot of tourists, it is similar in my country in Mexico, I don’t go to see the parade sometimes I watched on TV. 

Army officer before the big Parade

At the Parade

Great View

They had so much security everywhere, police and military were checking, also the local police, many people took pictures with the soldiers, just like home too many streets were closed after the parade it was chaos trying to get from some place to another, we had to walk some time so we could get to the subway and to our house.

At night there was a concert of classical music near the Eiffel Tower, we got there early there were so much people, we waited for more than 5 hours it was worth it, I don’t like classical music, but they played a theme song for star wars my favorite saga of movies. Once again some French people are no nice, polite, we have been saving our spot for long time, they don’t ask if they can seat they take just seat like you weren’t there, I was getting mad because their attitude. Also they were two Asians girls they did the same thing, later that night I was recording the show it was beautiful, I got into an argument with these French lady to told no to stand up. I really got mad, we have a few words, and the same lady did the same with other two people.

The show with the fireworks in the tower was one of the most amazing things I have seen on my whole life, it was worth the wait. Later that night all the French people were yelling Paris or something like, when they started playing the song wow everyone got up, singing it was awesome to hear the song and the people.  The show for the fireworks lasted for more than hour, also the tower in the background was beautiful, and the illumination was something else. Here in Paris, I see that they very proud people from their country, as I am from mine, there more thousands of people around the park yesterday, after all was over some subway stations were close and we walked for long a period of time, we got home close to 2 a.m. It was worth it every moment, also we meet this guy from Mexico who has been here for the last 7 years, he was great so nice thanks for all the help, he is a friend from Omayra who has been awesome to us.

I am learning many things from this trip, one the things that caught my attention all the Muslims that are in France, in Mexico is not that common to see them on the streets. After time goes by I starting to understand better French, I feel the same feeling like I was in the US, the language can be a barrier, you can choose two paths have a narrow mind or adjust to the place where you live. But it is difficult to learn a new language but I guess if you put the time you can accomplish anything. After all I am having a blast here in Paris.       

  

Digital Landscape

The third week has been great so far with the class of digital landscape, it has been intense since in the beginning of class, with the new concepts like crowdsourcing it was a concept that I never had listen, is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers. The knowledge I am getting after 3 days has been great, a lot of tools that are easy to use, also I makes your work look much better.

Last day of Class

Liz was a great teacher, had a lot of experience on digital marketing, the know-how she has is amazing such a wonderful person to talk and learn about this topic. The google apps like google drive, that I know how to use it, but a learned new tricks. Using the blog, like using embedded code, I thought it was difficult, but after I did a couple of exercises it was real happy with the results. Also the apps for the mobile phones that Liz shared with us, were great.

Working with emaze

On Wednesday we had a talk with Sebastien the co-founder of the influencer marketing. It was a great experience to know how the business works. The hotels pay a fixed fee every moment for being in the site. The content is very important also the concept, of the marketplace to attract customers. It helps hotels connect with social media influencers and citizen journalists to develop their brand visibility. We also help influencers to live unique experiences which generates unique content for their audiences, and that fortify a new marketing conversion ecosystem.

The Tool Issuu

Thursday I work with emaze the templates have a great design, in the presentation I talk about how to promote a small business in a local area, talking to Liz the first thing look for influencer in the web, I found this tool called topsy.com that you can search all the influencer on twitter in any subject. After that I went into twitter to look for persons that are not celebrities to follow them so I can get a better feedback and position, the key is to find the right people who influence the web in your area. The blog has been a great tool to learn how to use it, the concept of organical search is much clear now.

This week has been a great experience.

Digital Marketing Class Exercise 3

Today in class I learned to work wth a new tool called emaze, it is esay to use. Also the concept of organical searching it has been a great class thanks for sharing your knowledge Liz.

Social Media Optimization

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.

Joshua Berg is one of the leading advocates of SMO. He has promoted a seven step model REALSMO, which is:

• Reputation - build your reputation as a reliable qualified source
• Engagement - encourage more engagement, sharing & reciprocate
• Authority - become a notable authority in your field of expertise
• Leadership - harness originality & creativity, be a Thought Leader
• Social - be social, find and engage sociable experts in your field
• Media - know your social media platforms to maximize influence
• Optimization - improve technical aspects to increase optimization

Influence Marketing

Today we had an interesting interview with Sebastien Felix the co-founder of the influencer marketing.

It was a great experience to know how the business works.

Influence 

Links to the Pages

SMO 

Influence Marketing

Generation C